No money for food is... CENT$LESS



The “No Money for Food is…Cent$less campaign aims to increase awareness of food insecurity in Timiskaming and help advocate for income solutions so everyone can have the opportunity to feed themselves and their families.


Food security VS food insecurity

Food security: when people have physical, social, and economic access to sufficient, safe, and nutritious food that meets their food preferences and dietary needs for an active and healthy life. Increasing food security is usually done by creating and/or promotion of programs that provide individuals with relief from hunger. Such programs include food banks, community gardens, community kitchens, etc. Although these programs are helpful, they are only a temporary solution for hunger.


Food insecurity: when an individual does not have enough money to purchase food for themselves and their family. Poverty is the issue. If income is too low, people do not have enough money for rent, bills and food. 


How can you help?

Since poverty is the root cause of food insecurity it is important to talk about and advocate for income solutions such as:

1. A basic income for everyone
2. Social assistance rates that cover real living costs
3. More good jobs with regular hours and benefits


Learn more at What You Can Do (Ontario Dietitians of Canada).


Why is this important?


The Nutritious Food Basket (NFB) is an annual survey conducted by public health units in Ontario that measures and monitors the local cost of healthy eating.  Survey values represent the dollar amount a family of 4 has to spend each week to purchase a basket of healthy food items.

The table below represents how much money is left at the end of the month for various households, after the cost of food and rent are removed (August, 2019). It focus on those whose income are lower and are, therefore, are higher risk of food insecurity: those on social assistance or minimum wage. The left over money would have to be shared among other expenses such as childcare, medication, education, transportation, clothing, etc.


When those other expenses become more important, people tend to find other ways to cut costs, and food tends to be what is cut first. Strategies can go from eating smaller portions to not eating at all. For a better idea of the struggles people and families living in food insecurity face, read Putting Food on the Table: Stories about Food Insecurity in Timiskaming 2016.

If you are in need of a food bank or know someone who is in need, check out more information on our Local and Charitable Food Map

More Cent$less campaign resources:

YouTube Videos (From Simcoe Muskoka District Health Unit)

*Cent$less Campaign adapted with permission of Simcoe Muskoka District Health Unit.

For more information:

The impact of food insecurity in health – factsheet PROOF
Public policy and food insecurity – factsheet PROOF
Children and food insecurity – factsheet PROOF
Food insecurity and social assistance – factsheet PROOF
Position Statement on responses to food insecurity – Ontario Dietitians in Public Health

Cost of Eating Well in Timiskaming 2016 - Report
Cost of Eating Well in Timiskaming 2016 - Infographic